What is it about beauty? Really, what is it? It makes us squint and shiver, feel, connect. It overpowers our rational, logical mind, and unleashes our senses. Suddenly we are seeing, feeling beings, vulnerable to the encounter of life with our bodies. A scent, a sound, an object of desire. 

There has been a staggering lack of beauty in new consumer devices, they borrow from unnatural industries in an effort to fit the fold of dated manufacturing processes and pipelines. They enter markets and fail, fast. Especially when it comes to supposed everyday devices, the pins, glasses, and handhelds we’ve seen to date. Deeply unnatural, undesirable, they do not inspire. 

So why is Talis different? What do we understand about the human experience?

People want intimacy. Experiences that feel invisible with objects that feel good to hold. Humans have held tools since the inception of our species. They feel like natural extensions of our capacity - imagine speaking with no mouth? Kind of hard. 

So, we see talis as an extension of the inclination to hold tools in our hands, at least the ones we ascribe our lives to, but then what are we extending? The desire to express ourselves.

Pins and glasses mediate - they sit between you and the world. Glasses on your face, a pin on your chest - they're on you but separate, watching. There's distance.

A tool in your hand is different. It's not observing you or the world - it's with you, an extension. When you hold a camera, you're not being watched, you're looking through it. Active, not passive.

The difference isn't just touch - it's agency. And agency is what people will pay for, carry with them, and build their lives around. Surveillance, no matter how intelligent, will always be undesirable.